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Many web workers have their own blogs, which are usually shared with colleagues and clients. But a good professional blog is not just a matter of just setting up your blogging platform, typing whatever comes to mind, and clicking “Publish.” Most professional blogs would benefit from a well-planned content strategy. So, how do you develop one? Read More

In an interview with social marketing expert Ben Wills on ECommerce Rocks from GSINC, presenter Gareth Davies discusses the use of MySpace, Facebook, Digg and even YouTube to promote your small business. Social media marketing for small business is nothing new, but you'll be inspired by Wills' take on this topic and some helpful examples of how Read More

In this episode of The Small Business Podcast, online small business owners David Michaels and Daniel Miller discuss managing information for small business. Among their suggestions are use of Gmail, Google Analytics and other readily available tools to track information. A more unusual suggestion is to limit availability using mostly e-mail thus Read More

A social network can say a lot about a person, revealing habits, goals, and qualities according to a study done by Anderson Analytics. Each social network's users have distinct purchasing and online habits which make for very interesting marketing insights. Social networks are now more than ever becoming a place for niche marketing. Anderson Ana Read More

As small business leaders, failure is a routine part of our day. Success depends on how we respond to these failures. As one proverb said "Fall down 7 times, get up 8." Read More

For the simple reason you will enjoy greater success with marketing your business or brand.You have heard it said time and time again that it is all about your customers. However, if you don't have an obsession you will never really find those opportunities you need to drive your business forward. This applies whether you are a solo business, have Read More

How can you generate more sales online, and increase your web site's sales conversion? Improve your copywriting! A personal endorsement is a great place to start this strategy. Here are details on using a compelling personal endorsement to sell more product online. Read More

One of the most common reason stated by small businesses for not embracing social networking is that they can't measure or, worse yet, don't believe there is any solid return on the investment of participation. I get emails almost daily from frustrated marketers who want to dive more fully into social networking, but can't convince the boss that i Read More

Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search result turned up? Read More

Hoping to get a little extra word of mouth to boost sales in the slow economy? Here are 16 thing you can do right now without having to hire an agency. Read More