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...Content! A "BtoB Magazine" study shows that 66 percent of marketers use social media; that's up from just 20 percent in 2007. The adoption is exciting, but it's scary to think about all the "marketing" that is coming out of it. Having just completed Search Engine Strategies and the ClickZ/Online Marketing Summit track, I realize more tha Read More

How safe is it to start up a business in today's economy? That is dependent on many factors. What is the idea, is it unique? Will it fill a niche that is not being filled in your area? Does it require real estate location? How much money do you have for start up costs? Advertising? When making a decision to to start a business, these are but a fe Read More

Not always productivity is the answer. Productivity might be the question. Doing better is the answer. Read More

As we shop online, you see various "certification" logos. Better Business Bureau comes to mind. Another logo we often see is the TRUSTe logo. For those who don't know, it's a symbol the screams out "this web site is secure" Read More

Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales.Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Read More

Tips for growing your email marketing list online and offline for the best results. Read More

The now over-the-hill catchphrase “think outside the box” associated the act of brainstorming with the idea of being free from any sort of structure. If we could just open up our minds to a “blue sky” of possibilities it seemed to say, we'd soon hit upon a miraculous and innovative solution. Easier said, than done. Read More

Sometimes you have to bring a pineapple to build a bridge! How to get along with all kinds of agendas - even those that aren't your own. Read More

A series on how to start, grow and maintain your own online business. Read More

After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. Read More