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Tom Pick of the WebMarketCentral Blog has a post (a followup really) on developing a creative email signature for your small business. So what is an email signature? Just read Tom's post and find out. Actually, it can work as a guide to where you are all over the Internet. From social media buttons, to blog url's, Twitter, Websites, contact phon Read More

Organizations are using Twitter (Twitter) for just about everything from ecommerce to legislative awareness. Given the variety of messages that Twitter can be used for, why not use it for one of the most critical needs an organization has — finding employees? Read More

It's an age-old question in the advertising world: how much of my hard-earned money should I put into marketing my business and building more sales? Ask any marketing expert and they'll tell you a different story. Read More

I'm taking a few days vacation so I shouldn't even be writing this, but I couldn't help it. (I'll keep it short though) I was walking down a street in a small Idaho town when I came on this sign — it made me chuckle, but more than that it made me really want to see what was going on inside this place because, even though I didn't have any idea Read More

According to a new research from Kamaron Research Institute, about 80% of the people use Twitter for business purposes. More than 8 in 10 listed “business” as the reason why they tweet. This holds true for younger twitter-ers as well. Nearly half of those aged 25 and under gave “business” as the primary reason they tweet. Read More

If you are lucky enough to have a job right now, make sure you use social media responsibly. You might find yourself among the unemployed -- all because you used Twitter, Facebook or some other form of social media to inform your "friends" how much your job sucks. Read More

Finally some good news from the world wide web: social media is greying. US analytics group Forrester Research issued a report on Tuesday which revealed that engagement in social networks by people aged between 35 and 54 shot up 60% last year. While web research firm comScore reports that only 11% of Twitter users are between 12 and 17 - the tradit Read More

TRUSTe guides thousands of sites towards best Web privacy practices, backed by its “trustmark” that indicates certification, and also helps consumers surf and submit information with confidence. So when you click on the TRUSTe certified logo on a website — take Drugstore.com, for example — it takes you to the company's privacy statement page where Read More

If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "hashtag," and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag? Read More

In this economy, when budgets are tight and spending is scrutinized, it's often tempting to cut the marketing budget. Not so fast. Before you take this potentially self-defeating step, you may want to perform a few experiments to see which marketing strategies work and which don't. Why eliminate programs that make you money? And why keep the duds Read More