BizSugar.com › Marketing › How to Tell if You're Getting the Best Bang for Your Marketing Buck

In this economy, when budgets are tight and spending is scrutinized, it's often tempting to cut the marketing budget. Not so fast. Before you take this potentially self-defeating step, you may want to perform a few experiments to see which marketing strategies work and which don't. Why eliminate programs that make you money? And why keep the duds?