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The success stories usually go something like this: Company X starts using Twitter and watches sales spike because of the exposure. Company Y makes a Facebook page and grows its client list by 200 percent in six months. The benefits that social media can offer have businesses of all types jumping on board. But lost in the excitement are some com Read More

If you have dismissed social media sites as a passing fad, you may be hurting your business. Read More

The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance? Read More

Interview with Rieva Lesonsky, CEO of GrowBiz Media, candidly sharing the top 5 mistakes she made when starting a business, and how you can avoid the same errors. Read More

When things aren't going well, business can be awfully tough. So, if your situation is one that's not much fun, maybe you have 'a problem'. Is this you? Don't despair, almost every problem has a number of reasonable and workable solutions if you only... Read More

There are many businesses who are (very) skeptical about this whole social media idea. Are you that stubborn businessman who is unwilling to try these new tools? If you are, you will most probably agree with the points stated but look out for the counter-arguments! Read More

I have spoken to many small business owners recently. I wanted to know from them what their plans to grow are. This is what I realized when I talked to them. Read More

Small business owners resist creating marketing strategy like many resist getting their teeth cleaned. Over the years, I've discovered why this is: An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of doing, acting and creating — to the exclusion of Read More

BizBox's Anonymous Banker explains how the federal government's small-business lending program has utterly failed, and which banks are to blame. Read More

Twitter is planning to tag location to your tweets more accurately. Tagging location right now depends on users to fill in their current location manually. With people putting their location as “at the top of your mind!” or “in your heart”, it doesn't really make up to reliable location data. This new API will allow developers to add latitude an Read More