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Being different is one of the quickest and most effective ways to get business found by customers. In today’s world we are constantly being bombarded by so much marketing noise that we need to find a way to cut through the noise and make our business and products have a place in our targeted customers’ mind. However, that sometimes is easier said then done Read More

Are customers ignoring your marketing? You're playing it too safe. What would happen if you took some risks and did the unexpected? Become remarkable & reach customers in surprising ways. Learn from 4 kids and a crazy old man on the beach Read More

Recently Brian Halligan, CEO of Hubspot, and Byron White, CEO of ideaLaunch.com and Lifetips.com, shared their thoughts on content and inbound marketing during a webcast sponsored by PRWeb. With consumers becoming more and more savvy at blocking marketing messages, traditional marketing is struggling to show the same ROI as in past years. The market is shifting and consumers are turning to various social media channels and search engines to find product information and reviews/recommendations. Content and inbound marketing provides an excellent opportunity for marketers to pull in new prospects through the creation and promotion of relevant and valuable content. Below is a recap of the presentation Read More

Project baselines allow a project manager to assess how well a particular project is running. It also allows business owners to understand which aspects of projects are going well or badly. Without a baseline, you are not assessing any project and will never improve your delivery Read More

Regardless of whether you sell a product or service, run a solo business or have employees it is essential you have a customer service program in place as part of your marketing program. The best customer service programs are simple to understand and implement and are focussed on adding value to your customers. So here are a few tips to consider when implementing a customer service program: Read More

How to create your Twitter profile to facilitate engagement with your Twitter audience and build a strong brand online. Read More

Do you find that you get started on a task with a big burst of energy, hit an obstacle and while it might knock you back a bit you keep going, then hit another obstacle.. Read More

What are the things that a buyer really evaluates when scanning the business horizon for their next investment? I have narrowed it down to three fundamental things regardless of price Read More

For people who haven’t experienced a reality check yet, working online as a freelancer or entrepreneur or blogger isn’t the cakewalk some would have you believe Read More

SEO and link building is tiresome. Embracing social media in your webpreneurial journey can get you far to achieve what's important beyond SEO and link building Read More