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Being an online authority means that you have a legitimate
ability to help people. To them, you're like one of those white-haired guys sitting on a mountain top. But what kind of advice are you really offering? Read More

They may be the kindest, most-helpful, friendliest people you’d ever meet in real life, but online seem aloof, unfriendly, and difficult to deal with. A lot of it boils down to perception. Luckily, perception is something that can be changed. See if you are guilty of any of these three off-putting Read More

Take your time to do some soul searching and drill down how you can benefit those you serve when trying to come up with your USP. Read More

Most people think that blogging is an easy job. I mean all you’ve got to do is write some stuff down, hit publish and watch the crowds all jostle for your attention right?

Wrong! Blogging is one of the most involved online jobs out there. It takes time to grow and nurture an audience – to build Read More

Mobile video is a fabulous tool to help you make customers happier and keep coming back. Here's what you need to know. Read More

We all get stuck staring at the screen hoping an idea will jump out and smack us. This isn't always the case though and sometimes we need a little help generating these new ideas.
In this article I take a look at 10 tools and techniques you can use to generate new content ideas. Read More

Developing a strong and recognisable brand can be an exceptionally difficult goal to achieve. Here are some tips to help you in your endeavour. Read More

What is Content Marketing By Joe Pulizzi - See what content marketing is all about from best selling author Joe Pulizzi Read More

Saks Fifth Avenue is bent out of shape about perceived brand infringement...Snaks Fifth Avenchew is a punny name. The company, which sells treats for dogs and horses, clearly chose its name as a spoof of the famous luxury retailer Saks Fifth Avenue. But Saks doesn’t think the name is funny at all. Read More

Each morning at Ninja Cow Farm in North Carolina, farmer Dan Moore moves his cows from temporary paddocks into the farm’s pasture. He then sits in the pasture with the cows before it’s time for him to go to work. It’s a pretty normal scene for a morning on a farm, except for one thing – he’s actual Read More