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I may be old fashioned, but the term consultant still conjures up an image of a self-proclaimed expert who can make great presentations, generate recommendations and leave you to do the hard work of implementation. This may work for big companies who have specialized staffs, but it doesn’t work for Read More

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject.

For clarity, longform means articles, white papers and e-books of Read More

Are you using Twitter to market your business? Wondering how to improve your results? Here's five simple ways you can expand your presence and grow a loyal following through Twitter...starting today! Read More

To make your life a little easier, we’ve scoured a number of government websites and compiled a list of laws and regulations that affect every business. http://bit.ly/1J69f9I Read More

In this #TYBCommunity round-up we include posts about crowdfunding, what lenders really want to know, Instagram profiles, podcasting, blogging tools, micro content marketing, starting a blog, CTAs, women who blog and blogging with Canva. Read More

It isn't what you sell that makes customers pick you over the competition, it's what you're known for. Your brand. What your brand represents sets you apart. Read More

Promotional gifts have always been a popular way of making an impact with your marketing; after all, everybody loves a free gift. Read More

By now, you have probably read everywhere that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there.

Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of Read More

The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. Read More

In my years of working with entrepreneurs, I have heard many times the promise that their new idea will create the next Amazon or Apple, but I rarely hear the more important promise that the founder will practice all the good habits of winning entrepreneurs like Jeff Bezos and Steve Jobs. You see, Read More