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Marketing to a niche market may be more challenging than marketing to the general public, but you stand to get way better results. Read More

Given the popularity of video, YouTube presents us with a great opportunity to grow our audience and reach more customers. In this post, Puranjay Singh walks us through 3 simple steps you can follow to start ranking your videos and driving traffic.
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When was the last time you felt ‘activated’ by a product? This is going to sound silly at first, and like internal language couldn’t have a meaningful effect on the way we look at approaching customer success for SaaS companies, but I’m going to argue that it can. When you say that you need to incr Read More

We all know we need to be powerful storytellers … but where do we start? In Episode 173 of the Content Marketing Podcast, Ron Ploof joins us to share the StoryHow method, his system for making business storytelling simple.

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Shares in Apple tumbled after the tech giant reported its first quarterly drop in sales in more than a decade.
CEO Tim Cook blamed an over-saturated market and “strong macroeconomic headwinds” for the company’s first-ever decline in iPhone sales, which caused Apple to fall well short of Wall Stree Read More

The Small Business Administration (SBA) last year issued proposed rules that could significantly alter the contracting experience for all small businesses in 2016 and beyond.
Specifically, the changes, made in the Small Business Government Contracting and National Defense Authorization Act of 2013 Read More

Even though there is less paper being used today, it is still a critically important aspect of how organizations across all segments communicate. Hard copy is still valuable and in the vast majority of cases the content is printed in black ink, or monochromatically. The new Epson’s Workforce Pro pr Read More

It’s not easy to establish a deep connection with your audience, is it?
You’ve worked hard to build your product or service. You have likely spent late nights and early mornings trying to develop the perfect offering.
Then, you have poured your soul into your marketing efforts. You attend network Read More

Are you tired of seeing ads and “promoted posts” in your social media newsfeeds?
Trust us, you’re not alone. The constant ad interruption is taking its toll, and consumers are not afraid of letting brands know how they feel.
So, what are small/startup business owners supposed to do if investing i Read More

Mega-corporations get most of the publicity when it comes to cybercrime and hacking. But new information shows nearly half of all cybercrime targets small business, giving the cyber crooks access to huge amounts of cash and information.
Last year saw approximately half of worldwide Internet attack Read More