When was the last time you felt ‘activated’ by a product? This is going to sound silly at first, and like internal language couldn’t have a meaningful effect on the way we look at approaching customer success for SaaS companies, but I’m going to argue that it can. When you say that you need to increase activation, the term puts you in the mindset that a customer is something that can be activated, like pulling the cord to fire up a lawnmower.
The Problem with 'Activation', 'Engagement', and Talking about Customer Success like a Robot
Posted by Liz_062 under StrategyFrom http://www.gainsight.com 2918 days ago
Made Hot by: centrifugePR on May 8, 2016 1:48 pm
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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