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We’ve covered the 2016 election candidates—Clinton, Trump, Johnson, and Stein—on their own, but now it’s time to compare and contrast. What are the biggest issues for small business owners? What do these candidates want to accomplish… And how?

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You’ve been running your blog for a while and you’ve had the chance to talk to your readers, and especially your most supportive fans.

Reasons why you created a blog might be a thousand and more, but what is certain is that these readers are not like regular readers, and not even like regular su Read More

Why should you form an S Corp? Over 70% of U.S. businesses are operated as sole proprietorships—and it’s no surprise. Sole proprietorships are the easiest business structure to form and operate. That’s all great, but if you’re a sole proprietor, your tax obligation can be a significant burden.

T Read More

While many people disregard Pinterest as a quaint niche site designed to help people re-purpose pallets, the fact of the matter is that Pinterest is a powerful marketing platform. With upwards of 100 million users, Pinterest is nothing to sneeze at. Read More

While traveling Europe this year, I met Silvia Hänig who was writing a story for Haufe.de about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were go Read More

Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, Read More

Social media can be a powerful tool for small businesses if used properly. Find out what is the best time to post on social media in this Infographic. Read More

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing ne Read More

Videos can bring your product to life. They are powerful tools that can help you engage shoppers and drive conversions. The problem: they are still one of the most under-utilized ecommerce strategies.
Producing quality videos for your ecommerce site can be expensive and time consuming. Many ecomme Read More

Like it or not, what people say about your company online matters. It can affect future partnerships and business deals, not to mention your brand.
That’s why we asked nine entrepreneurs from Young Entrepreneur Council (YEC) the following question: “What is the best way to monitor your company’s i Read More