BizSugar.com › Social Media › Marketing Considerations For Your Strategic Plan

Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, especially if they cannot quantify a return. For retention purposes, it’s the job of social media marketers to find a way!