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The Wildlife Conservation Society is using origami to try and save elephants from poaching.
While folded paper might not seem like an especially effective way to stop poachers, the first step in the process has to be getting more people to care about the problem. So the group started its Ninety-Si Read More

The Business of Good: Social Entrepreneurship and the New Bottom Line challenges the assumption that to “do good” a business can’t be profitable. As the book cleverly points out, we applaud business owners who build the trendiest app and make millions. We don’t applaud when a charity or business, t Read More

Small Business Saturday is just around the corner. And that means it’s time for you to start thinking about how you can make your business stand out. There are plenty of opportunities for unique marketing efforts throughout the holiday season. Here are 50 different ways you can market your business Read More

Since there are so many different things that go into running successful businesses, it can be easy to overlook some things. But members of our small business community have learned the importance of those overlooked elements. Here are 10 sometimes-overlooked ways to keep your small business on the Read More

If you’re looking to take your business to the next level in 2017, there’s an event with a few spots left that might be just what you’re looking for. Secret Knock is a Los Angeles based event slated to take place in May of 2017.
So if you’re looking for some secret tips and strategies to help your Read More

Robert’s Rules of Innovation II: The Art of Implementation is concerned with the gap between knowledge and implementation of innovation. Robert Brands noticed that business leaders praised the idea of “innovation” but failed to follow through. Brands attributed this lack of initiative to fear, a fe Read More

A blog can help small business owners improve brand, build website traffic, generate more leads and increase customer satisfaction leading to business growth. Read More

Some time ago you needed to achieve success and size before venturing into international markets. However, international customers have found you through social media, US trade shows and technical papers. In order to manage international growth your company needs to be directly involved in internat Read More

The social media world is a fascinating one.

Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

The social media tools landscape can be just as fascinating — and robust! Read More

In the hierarchy of a social media marketing team, the role of a Community Manager is impeccable in spreading awareness of the business. Many businesses usually think that there is no difference between a Community Manager and a Social Media Manager. I feel sorry for this misperception. And here in Read More