BizSugar.com › Management › Robert\'s Rules of Innovation II: Breaking Innovation Gridlock in a Post-Recession World

Robert’s Rules of Innovation II: The Art of Implementation is concerned with the gap between knowledge and implementation of innovation. Robert Brands noticed that business leaders praised the idea of “innovation” but failed to follow through. Brands attributed this lack of initiative to fear, a fear that America had faced before. For decades after the Great Depression, business owners were still afraid to invest in innovation. As a result, the economy’s potential wasn’t realized until much later.
Robert Brands hopes that we don’t make the same mistake again.