BizSugar.com › Startups › Proper Staffing is Key to Effective Global Expansion

Some time ago you needed to achieve success and size before venturing into international markets. However, international customers have found you through social media, US trade shows and technical papers. In order to manage international growth your company needs to be directly involved in international expansion rather than relying on distribution partners. In this article I would like to share with you recommendations for staffing, based on my personal long-term hands-on experience in this arena.