When you think of holiday-themed promotions, you probably think of holidays like Christmas, Valentine’s Day and Labor Day…but you probably don’t think of Groundhog Day. Even though it has become more of a quaint tradition than a retail holiday, that doesn’t mean that your brand can’t take advantage
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Lonelybiz voted on the following stories on BizSugar
5 Great Groundhog Day Promo Ideas
Posted by lonelybiz under AdvertisingFrom https://lonelybrand.com 4139 days ago
Alright, you’ve seen the benefits of having a SMS marketing campaign through examples set by other brands, and you’ve decided to adopt it for your own marketing strategy. The problem is, you’re really not sure how to get started. It might seem intimidating at first, but once you’ve got a few guidel
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3 Unsubscribe Elements Your Email Blasts Must Have
Posted by lonelybiz under Customer ServiceFrom https://lonelybrand.com 4141 days ago
No brand wants to see an email subscriber go, but it’s important that the process is made as simple as possible. Why? Because more and more email services are taking the task of unsubscribing out of the recipient’s hands. Rather than give the power to email services to classify messaging as Junk or
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Landing Page Tips for Apps and Other Low-Commitment Products
Posted by lonelybiz under Online MarketingFrom https://lonelybrand.com 4142 days ago
Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information from the visitor. But that’s no excuse to neglect the landing page. This one page is your opportunity to convince users to d
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Brands That Are Embracing Augmented Reality
Posted by lonelybiz under Customer ServiceFrom https://lonelybrand.com 4145 days ago
Although augmented reality (AR) can be fun to experiment with, what value does it really have for a brand? As it turns out, it can be an incredible resource for the right brand. Three major brand industries can benefit from the adoption of AR apps and site features. Here’s a look at a few of those
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The Ins and Outs of Hashtag Marketing
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 4146 days ago
Hashtags are a great way to open your tweets up to an audience your account may not be reaching otherwise. But it can be tricky terrain to navigate. We’ve seen themed hashtags backfire for many a brand in the past (need we mention the McDonald’s shamrocking debacle?), and we’ve seen brands grab hol
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Improve Your YouTube Presence with These Questions
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 4147 days ago
More and more brands are expanding their digital marketing efforts to the wonderful world of YouTube. Fashion brands are using it to give fans a preview of their latest lines, and make up and home improvement brands are using it to post how-to videos. But many are also making basic mistakes that ar
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4 Ways to Get More Out of Your AdWords Campaign
Posted by lonelybiz under AdvertisingFrom https://lonelybrand.com 4148 days ago
Adding an AdWords campaign to your pay-per-click strategy is a great way to bring more traffic to your site. Research has shown that sponsored results account for 64.6% of all clicks, and 89% of traffic generated by the search ads is new traffic outside of organic search. If your brand has already
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Handling a Social Media Gaffe Gracefully
Posted by lonelybiz under Social MediaFrom https://lonelybrand.com 4149 days ago
The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and messaging blunders. Ill-conceived posts and innocent mistakes can lead to immediate backlash from fans, followers and c
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Crafting the Perfect Subject Line with 3 Essential Elements
Posted by lonelybiz under Online MarketingFrom https://lonelybrand.com 4152 days ago
We’ve tackled the subject of email marketing and the words you should avoid in order to boost open rates, but it’s still no easy task to craft the perfect subject line. We referred to data from our pals at MailChimp to help us figure out what elements are necessary to create the perfect subject lin
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