BizSugar.com › Social Media › Handling a Social Media Gaffe Gracefully

The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and messaging blunders. Ill-conceived posts and innocent mistakes can lead to immediate backlash from fans, followers and critics alike, but there is a right and wrong way to deal with them. If your brand should find itself in the middle of a social media meltdown, keep your cool and keep the following tips in mind.