BizSugar.com › Marketing › The Ins and Outs of Hashtag Marketing

Hashtags are a great way to open your tweets up to an audience your account may not be reaching otherwise. But it can be tricky terrain to navigate. We’ve seen themed hashtags backfire for many a brand in the past (need we mention the McDonald’s shamrocking debacle?), and we’ve seen brands grab hold of a trending hashtag before investigating the meaning behind it (e.g. Celeb Boutique and #Aurora). So, what is the right way to use hashtags? To put it simply, it involves a little research and a little consistent monitoring.