BizSugar.com › Online Marketing › Landing Page Tips for Apps and Other Low-Commitment Products

Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information from the visitor. But that’s no excuse to neglect the landing page. This one page is your opportunity to convince users to download, signup, buy – what have you. And since that opportunity is lost once users navigate away, it’s important to be considerate of three things that this web-savvy audience highly values: time, commitment flexibility and privacy. These tactics will help you build landing pages that inspire those visitors to convert.