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The Secret to Choosing the Best Digital Ad Exchange for Your Brand

Posted by lonelybiz under Online Marketing
From http://lonelybrand.com 3596 days ago
Made Hot by: MarketWiz on June 27, 2014 9:22 pm

Ad exchanges are a great way for marketers to find new audiences. With a little research, you can find one that’s a great fit for your brand. Read More

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Marketers, Take Note: Interactive Content is Now King

Posted by lonelybiz under Online Marketing
From http://lonelybrand.com 3605 days ago
Made Hot by: sophia2 on June 18, 2014 7:48 pm

Content may be king, but unless it becomes more engaging, its reign will end. That’s the trend the team at Demand Metric found in their new study “Content and the Buyer’s Journey.” Read More

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5 Ways to Turn Customers into Brand Ambassadors

Posted by lonelybiz under Marketing
From http://lonelybrand.com 3618 days ago
Made Hot by: steefen on June 4, 2014 1:37 am

Thanks to brand ambassadors, you can have the praises of your product or service being sung almost constantly. Read on to learn more about loyal consumers. Read More

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How to Find Your Brand’s Voice in Content Marketing

Posted by lonelybiz under Marketing
From http://lonelybrand.com 3645 days ago
Made Hot by: zioncampo on May 5, 2014 7:52 am

By giving your content marketing a central, distinctive brand voice, you begin to build audience curiosity and loyalty. Read More

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Grab Your ‘Lifeboat People’: 6 Steps to Defusing a Brand Crisis

Posted by lonelybiz under Strategy
From http://lonelybrand.com 3649 days ago
Made Hot by: sophia2 on May 2, 2014 11:16 am

Don’t go looking for a brand crisis, but the occasional sticky situation can provide a great opportunity to learn. Read More

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American Airlines' Twitter Threat: A Lesson in Community Management

Posted by lonelybiz under Social Media
From http://lonelybrand.com 3652 days ago
Made Hot by: zioncampo on April 28, 2014 8:21 am

Airlines are used to receiving complaints via Twitter. Bomb threats, maybe not. That is why when a user believed to be a Dutch teen named Sarah tweeted a terrorist threat to American Airlines, it made national news within minutes. Read More

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Facebook's Newsfeed Enters a New Dimension

Posted by lonelybiz under Social Media
From http://lonelybrand.com 3682 days ago
Made Hot by: problogger78 on March 29, 2014 10:17 pm

How will your brand’s creative be affected by Facebook Newsfeed’s new dimensions? Here’s a hint: new ratios are in your future. Read More

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Social Media Savvy When Your Business is Heavily Regulated

Posted by lonelybiz under Social Media
From http://lonelybrand.com 3682 days ago
Made Hot by: FutureVision on March 29, 2014 10:13 pm

Social media marketing can be an incredibly valuable tool, even if you work in a heavily regulated industry. Here are some tips to get you started. Read More

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How to Surprise and Delight Your Customers

Posted by lonelybiz under Customer Service
From http://lonelybrand.com 3701 days ago
Made Hot by: steefen on March 16, 2014 2:08 pm

One tactic that brands often use to find and/or create brand advocates is surprise and delight. We explore how to execute these promotions correctly. Read More

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Yelp Advertising: The Good, the Bad & the Ineffective

Posted by lonelybiz under Advertising
From http://lonelybrand.com 3701 days ago
Made Hot by: Digitaladvert on March 16, 2014 2:04 pm

Like its social competition, Yelp offers advertising to help boost brands’ awareness to searchers in their area. But is it worth the time and effort? Read More