BizSugar.com › Customer Service › 3 Unsubscribe Elements Your Email Blasts Must Have

No brand wants to see an email subscriber go, but it’s important that the process is made as simple as possible. Why? Because more and more email services are taking the task of unsubscribing out of the recipient’s hands. Rather than give the power to email services to classify messaging as Junk or Spam when it actually isn’t, make sure that your email blasts state very clearly how recipients can easily unsubscribe.