BizSugar.com › Advertising › 4 Ways to Get More Out of Your AdWords Campaign

Adding an AdWords campaign to your pay-per-click strategy is a great way to bring more traffic to your site. Research has shown that sponsored results account for 64.6% of all clicks, and 89% of traffic generated by the search ads is new traffic outside of organic search. If your brand has already added AdWords to its strategy, you’ve probably got a handle on the basics. But there are a few ways to optimize your campaign that you may have overlooked. If your campaign isn’t performing as well as you had hoped, check out the following list and see if your campaign needs a little revision.