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One key to gaining powering the world of business lies in identifying the needs and desires of the others and then determining how you could put yourself in a position to control these things. This is not always an easy task, since what people say may be different from what they really want.
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What use is power if not to get what you want? Here we will discuss the five types of power.

Unfortunately, the term “power” has developed many negative connotations in the business world
. Power itself, however, is a healthy and desirable attribute of any business professional
. It is the mi Read More

Email newsletters can drive sales; in fact they have a 4252% ROI, drive 34% more sales per subscriber compared to a non-subscriber and drive 73% more sales than telemarketing. Here is a simple way to get started on creating an email newsletter. Read More

Summer is over and every one is back work, which means the prospects are too. It also means they are busy, focused and looking to be bothered. Here is a book that will help you break past that, read it, use is and profit from it. Read More

As SEO becomes an increasingly important part of web development, it's important to make sure your website conforms to the correct standards to help improve your search ranking. This is an area where you should be willing to spend some money, as the results are often well worth it in terms of increa... Read More

Inside, in-depth interviews with fifteen diverse entrepreneurs who share how they built million dollar companies. Read More

Becky McCary of Small Biz Survival, said the following about my interview with her: "Thank you @Lyceum for a thoughtful interview about small towns, tourism, and even blogs." I look forward to your feedback! If you have tips on future guests and topics, please send me a note. Read More

“If you don’t like change, you’ll like irrelevance even less.” US Army General and ex-Chief of Staff Eric Shinseki

Change is relentless. There’s no stopping it. Embrace it! Read More

When marketing your brand the more you know what your customers want the easier it is to have a strong relationship. It is often a trap to generalise or base your assumptions on what you think or hear customers actually want. Here are a few areas to consider:
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When Sen. John McCain delivered the keynote address at the National Federation of Independent Business 2008 National Small Business Summit last Read More