BizSugar.com › User › heatherstone › Voted

Welcome to my Guy Kawasaki advice mash-up - my take on Guy's advice for entrepreneurs and CEOs that he offered during a couple of recent talks. These are ideas that can help you get your company's 'ducks all lined up' and your organization 'firing on all cylinders'. Read More

Burnout is never good - and for a small business it can be catastrophic. Offered are four easy steps to avoid the spiral down. Read More

The little time our business prospects have to read anything should be very much on our minds when conducting B2B marketing. Today online content such as white papers must be formatted to address the 'short attention span' of today's business reader. To read the rest of this article, please follow the URL link above: Read More

There is one thing I see all business owners who have trouble taking a vacation have in common. Their business runs them, rather than the other way around. Read More

It's possible to put many of your marketing activities (tactics) on autopilot—in fact, I highly recommend it. At least that way you'll be marketing on a regular basis! However, I do have a caveat. Read More

Let's imagine your customer has just purchased a new barbecue grill, or an entertainment center, or a sunroom. How should the salesperson handle this engagement opportunity? Read More

Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and service businesses in part because it's so darn easy to do. The barrier to entry is sometimes little more than p Read More

The folks at Wordtracker, a paid service that is a great tool for discovering and choosing keyword phrases for your web site based on things such as search popularity and competition, pointed out a little Firefox add-on to me recently that some bloggers might find rather handy. Read More

The success or failure of the vast majority of all small businesses has little to do with the desire, marketing scheme or the great idea that created the business. While these three items must be present in every successful business, solid fundamental management principles will allow a small business to prosper and succeed. Read More

On August 12th, BestBuy, the multinational consumer electronics giant faced a “too good to be true” challenge. In error, they posted a 52 Samsung Digital TV for sale at $9.99 on their website . On the surface, this is a simple story. Yes, a too good to be true story. However, there are several additional currents that should be challenged and inve Read More