Will your B2B prospect take time to read your message?

Posted by WhitePaperPundit under Online Marketing
From http://b2bmarketingsmarts.com 909 days ago
Made Hot by: on August 17, 2009 8:03 am

The little time our business prospects have to read anything should be very much on our minds when conducting B2B marketing. Today online content such as white papers must be formatted to address the 'short attention span' of today's business reader.

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Written by ShawnHessinger
909 days ago

The key mode of communication is Twitter, a medium that limits messages to 140 characters and everyone is on what author Tim Ferriss calls a low information diet. Think about this the next time you send two pages worth of business communication to a customer or client. Cut it then cut it and then cut it again! It's still probably too long and it had better come with photos and graphics.

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