Too Good To Be True

Posted by RJohnson4444 under Marketing
From http://www.withoutwarningcoach.com 5372 days ago
Made Hot by: CindyKing on August 16, 2009 4:59 pm

On August 12th, BestBuy, the multinational consumer electronics giant faced a “too good to be true” challenge. In error, they posted a 52 Samsung Digital TV for sale at $9.99 on their website . On the surface, this is a simple story. Yes, a too good to be true story. However, there are several additional currents that should be challenged and investigated.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by RickMick
5370 days ago

Bad press for Best Buy

- 0 +

Written by McLaughlin
5370 days ago

I just heard of a hotel that put a hotel room up for one cent - and people have booked up to 2 years in advance. That hotel is going to swallow the loss - 200k Euro - since they made the mistake. Best Buy should have done the same thing.

- 3 +

Written by JanetG
5370 days ago

Lots of lessons in this article! I am surprised that BestBuy didn't just eat the cost for those hours that they had the wrong price up. Sure it is big bucks. For a company that size they can write it off as a lesson learned.

- 2 +