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Forced ranking is a controversial workforce management tool that uses intense yearly evaluations to identify a company's best and worst performing employees, using person-to-person comparisons. In theory, each ranking will improve the quality of the workforce. Top managers rank workers into three categories: The top 20% are the "A" players, the Read More

New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent). Read More

eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections. Read More

The brain is often envisioned as something like a computer, and the body as its all-purpose tool. But a growing body of new research suggests that something more collaborative is going on - that we think not just with our brains, but with our bodies. A series of studies, the latest published in November, has shown that children can solve math prob Read More

Video showing a cool example of how creative ideas work online. Read More

Do we really need another post about how great Apple's marketing is? Absolutely! I thought this was a great summary. There are a lot of things small businesses can learn from Apple's success, and most of them easily translate from the corporate world to the small business world. The strategies that set Apple apart from its competitors are strate Read More

Ever wonder what types of people frequent MySpace and Facebook? MySpace commissioned a study of user personalities on these two social networks. The user sample consisted of 1000 people, aged 18-24. Here are the resulting six types... Read More

This article covers ideas for Internet marketers to thrive in 2008... such as the new dynamics of search marketing, handling negative reviews, delivering utility, customer collaboration, and ideas for video marketing, widgets, apps, and other Web 2.0 marketing, etc. Read More

If your taxes are killing you, here are 5 quick tips for finding more deductions and lower business tax costs. Read More

From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year. Read More