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A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. Read More

When Apple CEO Steve Jobs kicked off this year's Macworld Conference & Expo, he once again raised the bar on presentation skills. While most presenters simply convey information, Jobs also inspires. He sells the steak and the sizzle at the same time, as one reader commented a few years ago. I analyzed his latest presentation and extracted the Read More

According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work. She explains that her opinions are backed by Martha Barletta's book, Read More

If you think you know the best day or time to follow up on a Web-generated lead, you're probably wrong. Here's a peek at one marketer's results from a study on this issue. Read More

Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them: Read More

Community banks often have the edge in securing small-business clients because of the personal attention they can provide and the knowledge they have of their market; many have bankers who have worked in the same market for more than 30 years. These types of banks offer a full range of services and are able to make decisions locally, based on the Read More

Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before. Read More

Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. Read More

Women who own small businesses — about a third of all small businesses in the United States, in fact — have been pushing for years for a bigger piece of government contracts, which now total $400 billion a year. But few were happy when the Small Business Administration finally announced new rules in December to ensure that 5 percent of the cont Read More

Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More