For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual “Mindset of the Multi-Channel Shopper Holiday Survey.”
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LaurenO voted on the following stories on BizSugar
First Time Ever: Multi-Channel Holiday Shoppers Prefer Web to In-Store
Posted by TimJustus under MarketingFrom http://www.retailerdaily.com 5686 days ago
Made Hot by: on October 21, 2008 11:15 pm
Landing Page Optimization: Guessing vs. Testing
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5691 days ago
Made Hot by: on October 19, 2008 4:44 am
You can, within the limits of ethics and accuracy, represent yourself any way that you want on the Internet. Your landing page isn't written on stone tablets; it's the most ethereal of objects -- a set of bits that reside on a computer hard disk and are accessible to the world.
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Are the Four Ps of Marketing Dead?
Posted by mona19 under MarketingFrom http://blog.hubspot.com 5691 days ago
Made Hot by: on October 19, 2008 4:44 am
Inbound marketing refers to permission-based marketing strategies (e.g. blogging, social networking, search engine optimization) in which you connect with consumers online when they are actively looking for what you offer.
The result is a more measurable, efficient and effective lead-generation system, powered by social media relationships, Web
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3 Ideas for Boosting Holiday Sales
Posted by wontonu under Direct MarketingFrom http://www.targetmarketingmag.com 5693 days ago
Made Hot by: on October 17, 2008 8:57 am
With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions.
In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o
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Time for a Change in Your Small Business Marketing Attitude?
Posted by waltgoshert under AdvertisingFrom http://themarketingcaddy.com 5803 days ago
Made Hot by: on June 28, 2008 4:14 pm
Here's a Business Week article...Meet the Antipreneurs:They're against advertising, corporate America, and globalization. That's good for business...that deserved a rant.
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Why Business Acumen Trumps Sales Skills
Posted by dobbie under SalesFrom http://www.bnet.com 5852 days ago
Made Hot by: on May 8, 2008 9:16 pm
Particularly in a down economy, it's not your selling techniques that matter -- it's what you know about a client's business that will open the door to a deal.
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Scampering for Innovation
Posted by JohnH under StrategyFrom http://www.mpdailyfix.com 5853 days ago
Made Hot by: on May 8, 2008 5:20 pm
"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi.
How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what
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SEM Bootcamp: Three Steps to Creating New Content
Posted by suzyQ under Online MarketingFrom http://www.searchengineguide.com 5853 days ago
Made Hot by: on May 7, 2008 5:58 pm
With all the talk about blogging and social media lately, you'd think there was nothing left to do in the world of search engine optimization. But sometimes the best way to give your site a boost is to go back to basics. Whether it's a refresher or your first shot at optimizing your site, here's a trip down content revitalization lane.
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Targeting Conversions and Traffic with Long Tail Writing
Posted by suzyQ under Online MarketingFrom http://www.searchengineguide.com 5853 days ago
Made Hot by: on May 7, 2008 9:42 pm
As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th
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Your On Again, Off Again Marketing Relationship
Posted by suzyQ under MarketingFrom http://www.smallbiztrends.com 5854 days ago
Made Hot by: on May 7, 2008 12:04 am
From article: Remember in high school or college the couple that seemed to have a never-ending, on again, off again dating relationship? One week they're on, the next week they're off. The next week they're on, the following week they're off.
Well, in speaking with tens of thousands of entrepreneurs and business owners, I've found that many hav
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