This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e
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LaurenO voted on the following stories on BizSugar
How to call to action on your website
Posted by JohnH under Online MarketingFrom http://www.seosmarty.com 5942 days ago
Made Hot by: on February 8, 2008 3:56 am
5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad
Posted by Fenessy under AdvertisingFrom http://contentmarketingtoday.com 5942 days ago
Made Hot by: on February 8, 2008 1:55 am
You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More
Four Tips for Creating Emotional Direct Mail Appeals
Posted by suzyQ under Direct MarketingFrom http://www.targetmarketingmag.com 5943 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an
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Five Tips for Marketing in a Recession
Posted by Becky under MarketingFrom http://www.marketingprofs.com 5943 days ago
Made Hot by: on February 9, 2008 12:09 am
Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do.
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Unethical Tactics in Negotiation: How You Deal with Them
Posted by jensthang under ManagementFrom http://www.thenegotiationguru.com 5944 days ago
Made Hot by: on February 8, 2008 12:56 am
Learn to deal with unethical tactics in negotiation such as lying and threats. Offer useful tactics and strategies
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Test: mornings may be best for email marketing
Posted by JohnH under Online MarketingFrom http://www.bizreport.com 5945 days ago
Made Hot by: on February 6, 2008 10:34 pm
Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons.
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Eight Steps to More Effective Welcome E-mails
Posted by blueenergy under Online MarketingFrom http://www.targetmarketingmag.com 5945 days ago
Made Hot by: on February 7, 2008 5:18 am
Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock
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The Negotiation Guru » 4 Simple Habits to Power Up Your Negotiation
Posted by jensthang under ManagementFrom http://www.thenegotiationguru.com 5947 days ago
Made Hot by: on February 7, 2008 10:46 pm
Here are 4 habits that all great negotiators have. Useful tips and strategies to help improve your negotiation.
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How to Win in Negotiation: 4 Key Steps to Help You Prepare — The Negotiation Guru
Posted by jensthang under StrategyFrom http://www.thenegotiationguru.com 5949 days ago
Made Hot by: on February 4, 2008 8:05 pm
Useful tips and strategies for winning in negotiation. Key steps to help improve your preparation for negotiation.
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Recession-Proof Your Business
Posted by LeeAdams under StrategyFrom http://www.businessweek.com 5949 days ago
Made Hot by: on February 5, 2008 7:03 am
What's a small business owner to do if the current economic climate extends through 2008? Business consultants are busy weighing in on this question, so we rounded up some of their advice.
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