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It's times like these that retailers panic. They expect, or have experienced, a turndown in sales and are trying to figure out how to broaden their market to increase sales. But is this the best strategy during a recession? This article covers this question and provides other ways to increase sales during a downturn. Here's a quote: "A smal Read More

Many managers think they'll spoil a good employee with too many compliments. Here's why those fears are unfounded Read More

I explain how I am making MORE money in a down economy, and how I use small disadvantages of other businesses to MY advantage. Sound Mean? It's not! I promise! After all, it's really all about MAKING MONEY, right?? Read More

Anita Campbell, editor of Small Business Trends, asked some of the world's top marketers, small business experts and bloggers one short and sweet question: “Please share one of your best kept marketing secrets”.... Read More

If the eBay fee changes have got you bummed, know that there are alternatives. Some of them are a bit obvious, but that makes them no less good, and there are a few other less-known ones that we'll try to bring to light. Read More

If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?” Read More

A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests. Read More

The editors at Marketing Prowess are issuing an alert. If you aren't using or currently exploring ways to utilize online video in your marketing efforts then you are at risk. You are at risk of loosing market share, site traffic, and search engine ranking position.

According to a BurstMedia survey, 7 out of 10 adult internet users viewed online Read More

Some people believe that earning the most money will make them incredibly happy. What they probably don't know is that being incredibly happy may not earn them the most money. A new study finds that when it comes to financial success, you're better off being a moderately happy person rather than someone who's chronically ecstatic. Read More

With the millions of websites out there, you think you're safe. You think the statistics are in your favor. That your website would never get hacked. Well, I'm here to tell you it CAN happen to you. The Small Business Trends website was hacked this past Christmas Eve. What happened is part of a larger and disturbing trend in which small-business Read More