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If you think you know the best day or time to follow up on a Web-generated lead, you’re probably wrong. Here's a peek at one marketer’s results from a study on this issue.
Includes answers to:
- How many hours to wait before calling
- What time of day gets the best conversion rates
- Which day gets the most completed calls
Like most marketers who dread letting hot leads go cold, Steve Fitzgerald and Steve Heath of FranklinCovey rely on a telemarketing team to contact Web users who abandon online shopping carts for their time management-training workshops.... View full story...
Includes answers to:
- How many hours to wait before calling
- What time of day gets the best conversion rates
- Which day gets the most completed calls
Like most marketers who dread letting hot leads go cold, Steve Fitzgerald and Steve Heath of FranklinCovey rely on a telemarketing team to contact Web users who abandon online shopping carts for their time management-training workshops.... View full story...
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