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In my last post, I claimed you were one employee away from a successful site. I suggested that the employee was an editor-in-chief.

A person who would oversee your online presence, set its direction, implement its roadmap and ensure its quality.

So what makes a great online editor? Read More

Industry Insights' Gilon Miller unveils the real pricing strategies behind Black Friday and Cyber Monday. Examples include top retailers like Best Buy and Amazon. Read More

On Wednesday night, my content teammate and I braved Winter Storm Athena, and attended MozCation in Portsmouth, New Hampshire. There was one speaker in particular who blew my mind: Joanna Lord. Her presentation was on The New Customer Acquisition, something we all want insight on.

The following Read More

As retail businesses take advantage of mobile transactions, so, too, can the thieves. Industry Insights' columnist Evan Schuman explains what to look out for. Read More

As today's retail landscape continues to evolve, retailers are facing many challenges. Get the solutions from Industry Insights' expert columnist, Gilon Miller. Read More

Google wallet ID may come with risks. For instance, will it give thieves access to more cards? Read more from Industry Insights' expert columnist, Evan Schuman. Read More

Preventing violence in the workplace needs to become a high priority for any business. Read more on this from Industry Insights' expert columnist, David Cullen. Read More

Store retailers are waging war against online retailers who haven't been collecting sales tax. Read more from Industry Insights' expert columnist, Joe Keenan. Read More

Retailers are starting to prepare for the upcoming holiday season. Read what Industry Insights' expert columnist, Tina Praino, says you need to focus on. Read More

You know you need to be "social," but what you may not know is how social you need to be. For instance, do you need to be updating your Facebook page daily? Do you need to be tweeting hourly? And do you really need to create an infographic every month just so you can "pin it"?

No, you do not.
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