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The influence of technology in the retail industry has grown exponentially over the years, and never has it been as strong as it is today. In fact, the lines are blurring between retail brands and technology firms. Retailers are spending huge sums of money to develop their own technology to better Read More
Google is rolling out a major change to keyword matching in AdWords next month. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead.

But do not fear AdWords Gurus; this Read More

The Best Work Life Balance Blogs of 2014

The Best Work Life Balance Blogs of 2014 Avatar Posted by BuyerZone under Employee Benefits
From http://www.buyerzone.com 20 days ago
Made Hot by: fusionswim on August 19, 2014 12:54 pm
The Best of BuyerZone series highlights blogs that help business professionals crush their goals. But with summer already in full-swing and 2014 is past the half-way mark, it's time to reevaluate your personal goals.

BuyerZone lists the 10 best work life balance blogs of 2014. Read what the expe Read More
Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to pay for each conversion) or Tar Read More
Creating a buyer-focused content strategy needs information on your buyer, but more importantly, the concerns that exist in the purchase of that product. Dylan Mazeika from BuyerZone's content team explains steps to combine the information you know about your customers, with the product information Read More
Retail expert, Joe Keenan recently returned from the Internet Retailer Conference and Exhibition (IRCE) in Chicago earlier this month. He shares highlights from eBay's John Donahoe on succeeding in today's retail revolution. Read More
As we explained in the beginning of the year, providing excellent customer care service is crucial for your company’s reputation. Although the tips we provided in that post may be applied to both B2B and B2C customer care teams, there are three VERY important things that should NOT be interchangeab Read More
Between closing sales and working with our great network of suppliers, BuyerZone’s sales team can be found with their noses in the books. The team regularly reads sales, marketing and lead generation books to stay up-to-date on industry trends and tactics.

This past month, they read Getting to Y Read More
You work so hard to put together a compelling email campaign. You have your list set up, your HTML just right, and you’re ready to hit send. But, there’s one critical step that can’t be overlooked – the preheader. Read More

Turn Your Receptionist Into a Sales Machine

Turn Your Receptionist Into a Sales Machine Avatar Posted by BuyerZone under Sales
From http://www.buyerzone.com 102 days ago
Made Hot by: sundaydriver on May 27, 2014 8:43 am
Your receptionist makes the first person-to-person impression on a prospect who reaches out to your company. You know what they say about first impressions, right? Slacking in this area simply isn’t acceptable.

The good news is if your receptionist takes care of these 5 simple tasks, your new le Read More

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
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Dave Brock: Small is the New Big

The impact of small businesses can be huge, and no one understands this better than Dave Brock. Brock, … More
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