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How do you bring intent, content and audience together for a better performing search campaign? Google has the answer – Remarketing Lists for Search Ads (RLSA).

It has become more and more important to show users the most relevant ad in search results at the right time. Enhanced campaigns alread Read More

Retailers need up-to-the-moment information on their competitors’ products and prices to gain pricing insights, identify significant pricing opportunities, and note comparative price distributions and trends. Through the use of ever-sharper competitive intelligence tools and pricing intelligence an Read More

Last month at MozCon, very smart people discussed the future of Google and online marketing. Get some of their advice on how to take advantage moving forward.

Essentially, Google wants to put all of the world's information right at your fingertips, right when you need it. Of course, Google makes Read More

If you follow BuyerZone on Facebook, you heard last month that our Q2 MVP was Warren Prim. Warren was recognized for his killer skills in sales, in addition to celebrating his one year anniversary at BuyerZone.

We stole Warren away from his sales calls so we could pick his brain on how sales has Read More

Online reputation management is a pivotal concern for companies of all kinds. Study after study has confirmed that consumers, before buying any new product, will do their due diligence, scoping out the brand on the Web, consulting product reviews, and ensuring everything is up to snuff.

The unfo Read More

One of the simplest and most common tactics to drive leads consists of an email marketing campaign to a list of potential prospects and a dedicated landing page to expand on your email.

So before you start emailing a prospect list and directing them to any old landing page and sign up form, take Read More

A recent survey found that Supplier Quality Management (SQM) helps identify industrial issues earlier. Find out how this can improve your production strategy. Read More

There’s a lot of information out there on “best practices” for Twitter; when to schedule, how to tweet, where to put the link etc. But the truth of the matter is your audience may not be the same as the “general tweet population.”

As a result, below are a few tips on how to figure out what tweet Read More

If you’re wondering the answer to that question, we have good news for you. We’re curious too. If you recall from last summer, we publisher our first ever State of B2B Lead Generation. See the full report here, or the infographic we created.

As another year has passed, it’s time again to see wha Read More

Lead gen and B2B companies are a “one stop shop” of sorts. It’s our job to get in touch with qualified vendors within over 100 different product/service categories.

The big question here is: how do you pair a team of PPC experts to manage such a vast portfolio of B2B categories?

Well, here’s Read More