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BuyerZone just got a bit more social. Today, we launched our brand new social media page: BuyerZone on Social Media. As you look around, you'll probably note that it's a pretty simple page.

Well, look again!

There are, in fact, two key aspects that I made sure went into this page as I designe Read More

Abercrombie and Fitch's CEO Mike Jeffries has been slammed for his harsh fat comments. However, Industry Insights' Joe Keenan explains the marketing strategy behind it. Read More

Companies need to use a risk-based approach in order to effectively optimize the global supply chain. Industry Insights' Matthew Littlefield explains how. Read More

As new marketing technologies are created, businesses are given opportunities to make their marketing systems better. These technologies can help you build a complete marketing system that comprehensively covers all your marketing bases, such as lead generation and follow-up.

The following is ju Read More

We all know creative marketing copy and great deals are big factors in successful online lead gen, but understanding the latest design trends and how to use them to present your message cannot be overlooked. Using a stale design aesthetic in a marketing email, advertisement, or on your website can Read More

J.C. Penney's "fair and square" saga taught retailers three very valuable business lessons. Industry Insights' Joe Keenan explains what these lessons are. Read More

Consumers are turning to comparison shopping engines before they make a purchasing decision. Industry Insights' Gilon Miller explains more on this retail trend. Read More

Sarah, who is celebrating her five-year anniversary at BuyerZone, is no stranger to About Leads. Last year, she schooled us all on how to have a proper conversion test strategy. In this post, however, she'll be dropping some knowledge on the B2B industry.

In recent years, the B2B industry has un Read More

After watching HootSuite University's video, Building a Powerful Community on YouTube with Ryan Nugent, I realize that's just the beginning - and that I've been looking at it all wrong. Instead, it's what comes before and after publication that really makes YouTube a social tool, and ultimately, an Read More

Once considered a niche tool aimed at those who could figure out how to navigate YouTube, video marketing is an increasingly popular method to engage with potential customers in a fun and compelling way.

If you're not using video as part of your content marketing strategy, you should probably co Read More