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I know you’ve put a ton of work into the design and usability of your website. Every good B2B marketer does. You’ve tweaked colors, images copy and layout all in the name of boosting the conversion rate. But if there’s one thing you need to do to improve the usability of your website and generat Read More

Leveraging content in an effort to be viewed as a thought leader is no longer the strategy of B-to-B marketers alone. Established B-to-C merchants are devoting valuable space in their catalogs and on their websites to promoting content, not selling their products -- well, at least not directly.
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One of my favorite things to do around Halloween is to watch all the classic Halloween movies. Amongst the spooky movie selection is my all-time favorite: Hocus Pocus. After watching the movie recently, I realized that there are a few lessons content marketers can actually take away.

They are as Read More

While the focus on what’s changing on the ground remains a primary component of a company’s overall customer experience strategy, it’s also important to consider what changes must be made to higher level staffing to ensure those responsible with overseeing a shift toward total omnichannel integrati Read More

We all know that it takes skill and patience to be a successful Affiliate Manager. Tracking and optimizing launched campaigns while discussing new partnerships keeps the day filled with plenty of communication and analysis.

The best Affiliate Managers always make sure to follow up on conversatio Read More

By 2016, more than half of the dollars spent in US retail will be influenced by the web, according to Forrester analysts. They also predicted US sales of $327 Billion in online commerce for 2016.

Last year, Global ecommerce sales hit $1 Trillion for the first time. Despite the quantum shift towa Read More

There are 2 main parts of PPC management: Growth and Optimization. Both consist of tasks that, if not done efficiently, can suck hours out of the work day. At BuyerZone, we have built and use Excel tools to help manage our day-to-day PPC activities, ultimately saving time that can be best utiliz Read More

Delivering a positive customer experience is essential in lead generation. Although that fact has been around forever, the way in which you deliver a positive experience is constantly changing.

Well, it just so happens that our Director of Customer Operations, Maureen McCarthy, celebrated her 8- Read More

Adapting to an increasingly omnichannel retail environment is not something a traditional retailer is naturally inclined to do. Although customers identify established retailers as brands, a closer look into the components of these companies can reveal major gaps in communication and uniformity tha Read More

Cause-based marketing refers to marketing campaigns that are designed to benefit social and other charitable causes. The practice has grown in popularity in recent years – especially among retailers – as companies have come to realize that aligning their brand with a charitable cause makes sense on Read More