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Small businesses try to save money wherever they can. Industry Insights' David Bakke explains five areas where they can cut costs. Read More

It's great that your brand is known for being a leader and authority figure in your industry - but who makes it authoritative? The people that help build your brand do - your employees. Their expertise and personalities are what ultimately set you apart from similar businesses.

So now that you u Read More

The fact is, many B2B shoppers have only a vague idea of what want they want. For instance, I've come across tens of thousands of long-tailed search queries structured in the old fashioned "Ask Jeeves" style: "Where can I buy a high speed digital copier for my small business?"

There's a variety Read More

In order for your B2B site to be successful in search, content and SEO must be equals.

That's right. No more arguments about keyword density. No more rock-paper-scissor-shootouts over article length. And certainly, there can be no more heated discussions over "h tags."

Take it from me, a girl Read More

Last summer, I took a closer look at the rapidly increasing presence of mobile in online lead gen and mentioned that the BuyerZone team was hard at work optimizing our lead forms for mobile devices.

I'd like to share a few aspects of our latest mobile release in hopes that you'll find some of ou Read More

BuyerZone lists the 12 best blogs of 2012. Find out which blogs made the list and see what trends bloggers predict for 2013 in their respective niche. Read More

As companies continue to rely on technology, security risks greatly increase. Industry Insights' columnist David Cullen explains how proper training can help. Read More

As 2012 approaches its end, it's a good time for reflection. I'd like to take a brief minute here to share some important things I've learned over the past year, as well as focus areas that are top of mind heading into 2013. Read More

Once you have your social media plan, make sure everyone knows about it. This will help keep your team on track, keep the company in the loop, and keep collaboration going.

Step One: Present your social strategy

Take 15 minutes out of your company's weekly meeting to fill everyone in on your Read More

December is all about "project planning" for the new year. You're planning content projects, marketing campaigns, sales goals etc, but have you gotten around to planning your social media strategy for 2013?

If not, you need to.

Planning a social strategy is a bit tougher than one might think. Read More