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Do we value the opinions of our friends on the internet? An article by the Ad Contrarian suggests that about 75 percent of us do not trust friends as ‘credible sources of information about products or companies’. The implication is that companies may need to re-evaluate their approach on the internet; after all, why tap into online marketing if it cannot drive consumer spend?
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These past few years, online media formats have steadily marched towards market dominance; proven by the latest press release of Outsell. According to the Burlingame, CA and London, UK based research company, spending on digital and online advertising and marketing will overtake print in 2010. Outsell includes categories such as search, webinars, business events under the term digital marketing w Read More

Amongst the local universities in Singapore, there’s only one that caught my attention; Singapore Management University (SMU). With the rise of popularity in using social media, SMU took that in their stride and naturally went on to set up a Twitter and Facebook page account; SMU Admissions and @SMUadmissions respectively.
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I’m sure everyone by now has heard of Google; the world’s preferred search engine. They are a multinational public cloud computing and Internet search technologies corporation who hosts and develops a slew of Internet-based services and products such as Google Buzz.
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Sure, the numbers look impressive in the year 2008 to 2009 contained in this visualization but what happens if the Apple iPad hits the store in the coming months this year? A few people are quick to rebut that the tablet isn’t the same as a netbook.
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In an effort to find out the effectiveness of social media in terms of achieving various target business objectives; such as increasing product or brand awareness and increasing sales revenue, Marketing Sherpa has released a new chart to demonstrate the above objective.
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If not for Twitter, I would have never met people that share the same interest as much I do; social media marketing. One particular person that stood out in my Twitter following list would be Tim Ho; a regional digital strategist based in Hong Kong for Ogilvy 360 Digital Influence Asia Pacific; he blogs at Tim-Ho.com. After a few conversations with him over Twitter, I knew immediately that he’s s Read More

In a recent study carried out by Email Stat Center; an authority on email marketing metrics, they found out that the promise of social media marketing riches proves to be too much of a temptation for email marketers to avoid. Hence, the reason they want to be part of the action.
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At just the age of 23, Stefani Joanne Angelina Germanotta more or more frequently known as Lady Gaga has rocketed to global fame is less than two years. Playing piano by ear from the age of 4, she went on to write her first piano ballad at 13 and began performing at New York nightclubs at the age of 14, she has now recently thrashed Billboard’s record as the first artist to have her first five si Read More

With the rise of social media, the most common question that was raised is which social media sites should a business use? Obviously, there’s no magic or easy solution to that question because the choice really depends on your goals, strategy, resources and your industry. Read More