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Facebook Fan Pages are in the rage nowadays for most brands and businesses. On top of providing a platform for them to market their products or services, Fan Pages also comes with an in-built analytical tool to profile your fans, demographics details and interactions on your pages called Facebook Insights. However, the data covered is only limited to fans of the page.
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With more than 400 million global users, Facebook has grown exponentially to supersede the likes of Friendster and MySpace. On top of that, data proves that Facebook has also overtaken email as the preferred sharing channel amongst your group of friends.
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The tech industry has never been so hotly contested until this decade. A triple-threat match between Apple, Google and Microsoft to be the top dog in the industry has emerged. The battle of epic proportions has already begun. The industry is the board; the companies are the pieces; where you put your money on is the decisive factor.
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A survey released by leading IT security company, Sophos, reveals that 95% of those surveyed opposed to the idea of Facebook tweaking their privacy policy; so that’ll the information could be shared with other “pre-approved” third party websites. The survey consisted of 680 readers from Sopho’s website and Facebook page, where the results showed an overwhelming “no”.
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A recent move initiated by Twitter brings a whole new meaning to the phrase “watch what you say online.” Recently, the Library of Congress signalled to us that the public tweets we have all been creating over the years are important and worthy of preservation. Yes, past tweets will now be viewable for internal library use, non-commercial research and may also be publicly displayed by the library Read More

The mobile web is a booming industry; and that’s not an overstatement. In a report by Morgan Stanley, they forecasted that the future of the Internet is mobile by 2015. The report came at the right time, just as I’ve covered the massive potential of the mobile market yesterday. The prediction is further boosted by a report by Quantcast, where they found that iPad; a mobile device itself accounts Read More

A new move by Twitter answers the age old question which confronted them for years now: How to monetize Twitter? Apart from the millions that they are making from licensing their real-time data streams to Microsoft and Google, they are also looking into other areas to make money. Their answer to that is showing sponsored tweets on a couple of search pages.
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Under the marketing branch, there’s one that particularly interests me after attending one of the workshops organized by the Mobile Marketing Association; mobile marketing. Here’s a definition of what mobile marketing is from MMA:
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According to Nielsen Online, Facebook users spend about 3.26 times more time online compared to other non-Facebook users; signalling a great shift in behavioural patterns. According to an article in The Wall Street Journal, Australians are stated to be world-beaters when it came to Facebook, as they spend an average of not less than 25 hours on the site monthly.
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I’m sure everyone has spammers as followers on Twitter but the question is how many of them are? Even though the battle of spam on Twitter is declining, as a precautious measure, it doesn’t hurt to have a third party application to help you out. Recently, I came across TwitBlock; it’s a junk filter and bulk blocking tool for Twitter users.
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