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On March 25, 2010, people in hundreds of cities around the world will meet together offline to rally around the important cause of Concern Worldwide by hosting local events to have fun and create awareness. Through this, it is estimated that we will be helping to provide education to about 72 million children around the world who are not enrolled in school.
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Got my final results yesterday and honestly, I wasn’t too please with the overall scores. Sure, I could have done better if I put in more effort but teenage angst got the better of me. In light of the results, I started thinking about my future career. Would I be happier working for someone else or pursue something that’s lingering at the back of my mind; being my own boss.
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Facebook has proved to be a very important tool for the 1.5 million local businesses that are on it but what happens if it turns against you? Last week, Nestle got into a sticky situation on their Facebook page.
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Everyone hates spam. Through emails or messages, these daily occurrences have been so habitual, to the point that it doesn’t feel right when you don’t receive any. The word spam may also stand for a type of canned meat but that’s not what we’re focusing on, instead we’re looking at unwanted messages, unwanted tweets to be precise. Twitter had an amazing growth spurt to about 600 tweets per second Read More

Still under the gloomy financial crisis, many major brands and companies were forced to scale back their marketing budgets in 2009. However, the minority saw this as an opportunity instead, allowing them to maintain or even grow their adspend to take advantage of reduced media costs.
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Apparently, it seems that 24 hours is just not enough time for quite a number of people nowadays. According to the latest report from The Nielsen Company, the amount of time Americans spent watching TV while browsing the Net grew 34.5 percent last year to an average of 3.5 hours a month in 2009, up from 2.5 hours in 2008. Nearly 60% of TV viewers now use the Internet once a month while also watch Read More

Building a Smarter Planet by IBM recently created a 5 minute video to explain what is currently happening when the digital world meets the physical and intellectual and the emerging trend of Internet of Things.
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Facebook just keeps getting better as days past by; depends on how you see it though. After a few days of rolling out their new search suggestion feature, indicating that they are serious about search, Facebook has now announced that they are going to release a new feature soon in April; location-based service according to the New York Times.
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There were 2203 separate stories analysed across 10 newspapers in Australia between September 7 and 11, 2009 to determine whether they were initiated by public relations or promotions. The survey revealed that many news stories are based on PR-driven news. Henceforth, news that the news is based on non-news isn’t technically news; mainstream media gets tougher to swallow.
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With the rise of digital alternatives to traditional publication, there has been a lot of talk regarding the extinction of the latter. In a previous post of mine, I covered a press release of Outsell which dictates that digital and online advertising and marketing will overtake print in 2010; given its slow growth rate.
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