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I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north. Read More

Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

There’s been a lot of talk about Facebook’s privacy mess for days now. I bet we all know the story, right? Privacy controls are broken, everyone is getting irritated, and Facebook’s not too concerned, blah flippidy-freakin’ blah blah. Honestly, I’m getting sick of hearing people making a big fuss that they’re quitting Facebook on May 31. Read More

Are you thinking of advertising online through the use of display ads? Look no further than Facebook as it served the largest number ad impressions to US based internet users in first quarter of this year according to Comscore. Despite the issues that are surrounding Facebook, there is no doubt that they are still growing at a rapid pace, where they are about to reach more than 500 million users. Read More

There’s no denying that Facebook is one of the greatest social networking platform for both users and businesses up to this date. However, Facebook hasn’t always managed its users’ data well. Take for example, the most recent case where their Facebook chat’s privacy was compromised by a loophole in the system. They’ve also changed how your personal information is classified several times, sometimes in a manner that has been confusing for their users; like the most recent change. Read More

In what is becoming an increasingly competitive business environment, advertisers are beginning to turn to an alternative approach to communicate their messages to their target audience. If the separation between blog posts’ editorial and advertising sides was once a gulf, it is now diminished to the size of a sidewalk crack. Read More

By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising. Read More

Do you remember the video created by Equalman back in July 2009 regarding the social media revolution? He has come up with another updated video full of statistics on why social media is not a fad and why it’s here to stay. Read More

According to Sysomos, everyone on Twitter is just five steps away from each other and about half of all the people on Twitter are separated by only four steps after analyzing 5.2 billion friend and follower relationships on Twitter. Despite that, the six degrees of separation still holds true on Twitter where 13.06% of Twitter relationships are covered by it. Read More

Experian Hitwise recently announced that “Facebook” was the top organic search term in the U.S. during the four weeks ending March 27, 2010 amongst the three major search engines. This means that Facebook related terms accounted the top spot for Google, Yahoo and Bing. Read More