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Are you guilty of joining fan pages like “I love Penguins” or “Yeh I got your SMS I just didn’t feel like replying”? I’m sure most are, well I am. Originally, Facebook pages are meant for businesses or public profiles to have a space of their own so that fans or customers can connect with them. On the other hand, groups can be based around shared interests, activities or anything you like.
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Before the start of any campaign, it is vital for marketers do some research on the demographics of their target audience. Marketing research is simply a process of systematic gathering, recording and analysis of data about issues relating to marketing products and services. I came across this tool by YouTube to get insights on potential audiences.
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Google, a multinational public cloud computing and Internet search technologies corporation shows their mischievous side during this time. In fact, they have a tradition of perpetrating hoaxes to the public. Let’s take a look at those that are caught my interest from the year 2000 to the more recent ones. What are your favourites?
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The fantastic thing about social media is the ability to connect with others without any physical barrier. I’m glad to have found Tom Smith on Slideshare while monitoring my Twitter stream. Apparently, 3 weeks ago, he uploaded a new slide entitled, “Global Social Media Trends – Asia Impact.”
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Facebook has gone nowhere but northwards these past few months. The number of users on their site has exploded from 5.5 million in 2005 to more than 400 million in 2010. A new infographic has sprung out to round up pretty much all of the interesting facts on Facebook.
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Cybercrime is a form of crime where the Internet or computers are used as a medium to commit the crime. Fast forward to this time, the issues surrounding this heinous type of crime have become so much more multifarious; encompassing hacking, copyright infringement, child pornography and identity theft.
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According to the latest report by eMarketer, year 2010 will be the year social media makes e-mail marketing more powerful as compared to previous years. In an earlier study done by Email Stat Centre, they found out that 43% of email marketing firms are already offering social media marketing as part of their service line-up.
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After the end of SES New York, Bing’s developers shared with the attendees about their plans to start testing some of their new features this coming summer. One of the features mentioned is Quick Tabs where it anticipates the intent of the task that the customer wants to accomplish and provide shortcuts for activities such as weather, events, and maps.
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Following the two case studies that I did earlier on; Nestle’s Facebook Mess and Tiger Airways’ Selective Listening, I would like to share five lessons I’ve learnt from social media public relations disasters like them.
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From the previous case study I did on Nestle, it seems like there’s a lot more companies that are also facing similar issues on Facebook with their customers. I am not going to push the blame on the customers but it’s more of a badly mismanaged social media case from them. The user backlash on Facebook seems to be going south for Tiger Airways after a few incidents that are unfavourable.
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