From the previous case study I did on Nestle, it seems like there’s a lot more companies that are also facing similar issues on Facebook with their customers. I am not going to push the blame on the customers but it’s more of a badly mismanaged social media case from them. The user backlash on Facebook seems to be going south for Tiger Airways after a few incidents that are unfavourable.
Case Study: Tiger Airways Selective Listening
Posted by
omgzam under Online Marketing
From http://omgzam.com 5155 days ago
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