British Airways and Virgin Atlantic recently experienced first-hand the impact social media can have on their brand perception, when disgruntled employees from each company separately posted complaints on Facebook. What's worse, it appears that some of these employees were posting while at work. Actually, that's not too surprising, considering t
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Mona19 submitted the following stories to BizSugar
Travel Brands Walking a Social Media Tight Rope
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5659 days ago
Target Marketing
Posted by mona19 under MarketingFrom http://www.chrisbrogan.com 5659 days ago
Made Hot by: on November 11, 2008 10:50 pm
Here are some things that are true: people don't read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We're snackers, and it's adding up. Where this hits us the worst is when communications professionals attempt to match their idea of me (and by me, I mean you) with their “target.”
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Our New President, Barack Obama - Marketer of the Year
Posted by mona19 under MarketingFrom http://blog.reachforce.com 5662 days ago
Made Hot by: on November 10, 2008 12:40 am
Obama and his team understood their target demographic/markets and how to use a mix of multi touch, multi level and multimedia platforms to reach these people where they were already hanging out. By using video game ads, Twitter, an active online community, and a list of other marketing vehicles, the Obama marketing team understood the importance
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Secrets of the Annotated World
Posted by mona19 under MarketingFrom http://www.chrisbrogan.com 5662 days ago
One day several months ago, David Alston said to me at a conference something like this: “I just realized that there are two conferences going on here. One is in this room, and there are people with note pads writing feverishly and chatting with their neighbors. The other is out on the web, and we're all Twittering the conversation out to others w
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B2B & Gen Y: An Opportunity Not 2B Missed! | Times of B2B Lead Generation
Posted by mona19 under MarketingFrom http://www.timesofleadgeneration.com 5662 days ago
Made Hot by: on November 11, 2008 2:36 am
When you hear the term Generation Y, what do you think of? iPods? Instant messaging? Online communities? If so, you're on track. But as a B2B marketer, you should add target market to that list. And if you don't think this demographic is part of your audience, think again.
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The Account Quality Score: Money Pit for the Uninformed
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5662 days ago
Made Hot by: on November 11, 2008 2:36 am
While the principles and advice in that column apply to all of the "big three" search engines, there's one QS factor that's only part of Google AdWords: the Account Quality Score. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Late last
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Turn Web Analytics Into Valuable Prospect Data
Posted by mona19 under MarketingFrom http://blog.reachforce.com 5663 days ago
Web analytics fascinate me. I can spend hours looking at trends in visitors, referring sources and content. It helps me set and achieve goals and identify popular content so I can create more. But, it always leaves me wanting more. Especially when it comes to Google and social media, which are always at the top of our referring sources list. Unfor
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What is the Real Value of a Link?
Posted by mona19 under MarketingFrom http://www.seodesignsolutions.com 5663 days ago
Made Hot by: on November 10, 2008 12:36 am
Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim to specifics here, however, based on trial, error and observation, here are a few factors to consider when building links.
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Social Media Link Building: From Fantasy to Reality
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5663 days ago
One of the most important tenets of link building is establishing the authority of your site through content and tools. One outstanding example of this is Citizen Sports Network. The company originally started by operating a site known as PROTRADE.
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Do we need to incentivise participation in online communities?
Posted by mona19 under MarketingFrom http://www.thecustomercollective.com 5664 days ago
When we are building and managing online communities we want people to take part in the social context. The communities are not market-based transactions, but social environments. Monetary incentives (or equivalents) will only go to create an environment at odds with this. That's why we tend not to incentivise participation in our online communiti
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