Obama and his team understood their target demographic/markets and how to use a mix of multi touch, multi level and multimedia platforms to reach these people where they were already hanging out. By using video game ads, Twitter, an active online community, and a list of other marketing vehicles, the Obama marketing team understood the importance of motivating the younger demographics and using multiple mediums that worked for them.
Our New President, Barack Obama - Marketer of the Year
Posted by mona19 under MarketingFrom http://blog.reachforce.com 5642 days ago
Made Hot by: on November 10, 2008 12:40 am
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