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Today's topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Read More

create something newsworthy to get people talking. With a little luck and promotion, your company will end up getting exposure from the mainstream press. It might even go viral. Last time, I went over methods to increase your company's online visibility, such as contributing articles and becoming active in online communities. Now it's time to Read More

For our marketing to succeed, we, as marketers, need to understand what successful publishing is. The majority of our marketing spend needs to be dedicated to the creation of consistent valuable and relevant information to our customer segments. Read More

Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.” Read More

A common question for those who are out looking to set up their own lead nurturing program for the first time is “how do I plan a campaign?”. Having a lead nurturing software application or the technology in place is just the first step. To get a nurturing program from planning stages to execution can be challenging the first time around and there Read More

Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Read More

Every company already has the tools it needs to do that - they're called marketing communications, public relations, and customer service. They are each powerful when the proper definitions are used. Read More

Look around you. Ask other business owners. They will sheepishly admit that business is good. Some, under the promise of anonymity, will confess that it's great. For the vast majority of businesses, especially B-to-B and the service sectors — things are fine. Read More

Ken Lyons from metarocketseo.com recently raised a valid point with a comment on our post SEO and Internal linking about how we arrived at the number of words required to effectively rank a web page using SEO. Read More

It's not a secret that there are many different communications styles. Sometimes I'm tempted to think that they are as many as the people on the planet. It's such a wonder that we connect at all. What gets us on the same page are usually the rituals within communities. We build communities with each other and within other entities - like social Read More