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Step 1: Choose a Domain Name This took more time than we thought, but we got it within 30 minutes. We went to Ajaxwhois.com and used that for brainstorming. It's a domain name finding software that works quickly, and shows you quickly (very!) which domain names are taken. We decided on OMGPittsburgh.com, which was halfway funny, a little irrev Read More

As we are in the cycle of the presidential election, there have been several high profile examples of how search is influencing and playing into the consumption formula for online video. Two specific examples demonstrate how search either reinforces the opportunity big media has in capturing their share of the explosive growth in online video, or Read More

Content marketing is the art of understanding exactly what buyers need to know and delivering it to them in a relevant and compelling way. This extends way beyond product information into the realm of best practices, case studies, success stories, and more. Read More

Things in the economy are pretty shaky right now, and the mistakes and misjudgments of the few are causing wide-spread problems for the many. If you're looking to understand the crisis, I can't recommend any better source than the awesome pieces done by NPR and This American Life- The Giant Pool of Money and Another Frightening Show About the Eco Read More

As the financial world imploded last week (my 401k is now a 200.5k), I sat in Florida at my company's client summit listening to industry experts and national advertisers trading best practices and tactics for prospering in an increasingly complex local media world. Read More

It's the perfect storm — tough economic times — budget scrutiny — the Q4 numbers chase — budget planning for 2009. As Reachforce CEO Suaad Sait says, this Fall is a marketers 'oh-crap' moment when we start asking ourselves if there is enough fuel (or money to provide the fuel) in the lead generation engine to fulfill current year sales needs and f Read More

Your content is great and deserving of links. The problem? No one knows about it. Let's explore some often overlooked methods to promote your content for exposure, traffic, and link building. I commonly hear from people that their site has great content and others should be linking to it, but it isn't happening. Why? First, the Web already has Read More

Building your brand has both short and long term effects. In the short term, you'll forge stronger relationships with the people that know you and love you. In the long term, you'll have a healthier, more focused brand and be better equipped to take advantage when the economy turns upward again (and yes, it will). Read More

Niche searchers dig deeper on the Web to find landing pages with the most relevant results. Use long-phrase searches from your log files to optimize results for any search. Read More

I'm running the New Marketing Summit for the second day today, and I'm surrounded by a very intelligent group of professional marketers who have come to discern how these newer tools will drive more business for them. When I listen to the more skeptical and cynical in the crowd, I realize that we (and by we, I mean the new media, the bloggers and Read More