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A recent article I read published on DemandGenReport “New Study Supports Payback Of Lead Nurturing, But Raises Questions Over Touch Count” made me question “how much is too much when it comes to the multi-touch approach of lead nurturing?” The study conducted and published by published SmartLead which you can find and download here published some Read More

VC financing is in a mess because the economy is in a mess. Fix the entrepreneurial economy and deals will again begin to look attractive enough to secure venture capital financing. We do not have a supply of capital problem, we have a supply of attractive deals problem. Read More

When it comes to books that hold plenty of priceless wisdom for owners of growing businesses, "Ready, Blame, Fire!: Myths and Misses in Marketing," by Ira Blumenthal, stands out. Here are the 10 most common myths among marketing strategists that Blumenthal, who has assisted many leading brands, dispels in his book. Read More

Don't put anything off, if you want something done for your business, get it done right now. Read More

Not ready to talk to voicemail during a sales call? This is a pretty funny extreme case of being completely unprepared to leave a message. Read More

Is your ego getting in the way of making you a better salesperson? Dave Kahle discusses why having your own "style" might be holding you and your organization back. Read More

The author explains the critical importance of relevance in a sales presentation. Read More

One of the great things about being a B2B marketer is you're pushed to keep learning new things and keeping in touch with whats happening in the B2B marketing world around you. Here is a quick quiz to help you check how in-touch or out-of-touch you are. Dont forget to post your results in the comments and share this with other fellow marketing pro Read More

I started making a list of all of the things I'd advise a new startup to do to get things kicked off with a limited budget. As it turns out, there are a lot of tactical steps that individually don't do much, but in aggregate start laying the foundation for much bigger things. So, I thought I'd share some of these things with you. Read More

Salespeople need goals, but given the amount of unknowns with the present economy, setting realistic goals is no small task. In this post, Dave Kahle lays out some basic assumptions you can make when setting your goals this year. Read More