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You can, within the limits of ethics and accuracy, represent yourself any way that you want on the Internet. Your landing page isn't written on stone tablets; it's the most ethereal of objects -- a set of bits that reside on a computer hard disk and are accessible to the world. Read More

Inbound marketing refers to permission-based marketing strategies (e.g. blogging, social networking, search engine optimization) in which you connect with consumers online when they are actively looking for what you offer. The result is a more measurable, efficient and effective lead-generation system, powered by social media relationships, Web Read More

There might be a better picture to describe the intentions of this post. I should start this blog post with a catchy anecdote; I'd better go find a story that matches what I'm looking for. I'm going to go ask Twitter what they think. Once I get that all done, I'm going to stumble, digg, mixx, sphinn, delicious, and reddit the post. After all that, Read More

I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees. Read More

When people start talking about communication delivery as being cheap or free, it's often indicative of the amount of effort they tend to expend. This is because the perception of FREE skews how you think about the tool. It's one of those "just because you can, doesn't mean you should" things. Read More

I was looking through my supplies in preparation of launching my pirate ship, and I came across a whole bunch of excuses that I wasn't using any longer. I'm not sure where I got some of them, because they sure don't look familiar to me. Being one to share, I wanted to make sure you had the opportunity to take these excuses and use them yourself, i Read More

Right now, classic demographics, such as 'Men aged 18-24,' just won't cut it anymore. I've asked MarketingSherpa's research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa new Read More